SoFo @3Elements

OK, first off, 3Elements is at this place called “Puchong South“, but it’s really not that near Puchong’s southern area as we know it (say, 16 Sierra, Puchong Gateway, etc). It’s further than that. For a map courtesy of Google, click here ; if you’re hunting for the place on your GPS then the coordinates are 2.986327N, 101.671164E. To me, if anything, it’s more like “Seri Kembangan Fringe” than anything else. It’s some 15km down south from IOI Mall, Puchong.

Now we can’t blame the developer for rebranding the area into Puchong South – after all, Puchong is pretty bankable nowadays. Elsewhere, Kerinchi a.k.a. Bangsar South (notably Park Residences) and Dutamas Raya a.k.a. North Kiara (Verdana, Concerto) are pretty much rockin’ it. Marketing-wise Titijaya (the developer) seems to be doing the predictable thing, but long-time investors may snigger at this rebranding exercise. :)

According to our good property agent friend Joe who has got monies to make from hustling for this project, “SoFo 3Elements is a masterpiece of sort as it innovatively (sic) melds three key elements that perfectly meets what a balanced urban life is about”. What are the “3 Elements”, Joe? Apparently the project name aptly defines what the mixed development embody – live, work and fun in one address. It offers serviced apartments, office sites and retail or shop offices housed in the same building. OK… so far, so good…

Location, Choices and Prices

The location at which 3Elements is at is called the “Golden Triangle” formed at its fringe by Puchong, Seri Kembangan and Cyberjaya, but technically it’s inside Bandar Putra Permai in Seri Kembangan.  3Elements is sprawled across more than six acres of leasehold land with the surrounding calmness of Ayer Hitam Forest reserve.

Two blocks of SoFo (short for Small Office Flexible Offices) are housed in the boutique city. That’s about 800 office units available for purchase starting from a “lowly” price of RM255,950 to RM367,307. Check if these are good prices to pay using these guidelines (free ebook). There are single storey office suites with build-up areas from 504 to 761 sq.ft. Duplex Offices suites, on one hand, has a bigger build-up area ranging from 692 to 1,131 sq.ft. with a variety of eight layout designs to choose from.

Adapting the current trend of modern business life, 3Elements provides a venue where the ultra busy workforce of the country can effortlessly switch between work, home life and leisure. The mixed development is poised to become the ultimate sanctuary in Puchong South where balance is a way of life.

A Hub of Connectivity

Conveniently serviced with an excellent network of highways and major roads, getting in and out of the area  towards nearby business centres, townships and amenities is a breeze. There are currently seven connectivity options and one upcoming expressway area which includes:

  • Lebuhraya Damansara-Puchong (LDP)
  • Shah Alam Expressway (KESAS)
  • North-South Central Link
  • Bukit Jalil Highway
  • Cyberjaya & Putrajaya Highway
  • KL-Putrajaya Highway (MEX)
  • Upcoming Serdang-Kinrara-Putrajaya Expressway (SKIP)

With such an extensive connectivity providing amazing accessibility, getting to and fro the best amenities in the area is the most convenient it can get. There are six international schools and seven universities within the vicinity, all of which takes less than 20 minutes to get to. Alice Smith International School in Taman Equine Park is a mere 1 minute away while the Australian International School in Seri Kembangan is a short 12-minute drive from the SoFo, 3Elements area.

A Blend of Leisure and Work

Even more appealing for tenants are the myriad of F&B shops, shopping complexes and food joints to enjoy. Within minutes, you’ll be able to get to Giant Hypermarket, IOI Mall, The Mines, Jusco Equine Park and Alamanda Putrajaya. Two medical centres are also close by, Hospital Serdang and Columbia Asia Medical Centre, for accessible consultations and medical emergencies. Klang Valley is not without the best recreational spots either. Besides the very popular Ayer Hitam Forest reserve, SoFo investors get to enjoy the breath-taking and natural beauty of Putrajaya Botanical Gardens, Wetland Parks and IOI Palm Garden Golf Park.

Facilities & Special Features

Outstanding facilities are also in place for you to enjoy which include a swimming pool, gymnasium and of course, the innovative business centre. But what really separates 3Elements as the ultimate gateway for the country’s multi-talented modern workforce is the green and healthy living the development offers. Each unit provides a spacious workplace with cozy and chic interiors, full height windows and high ceilings for a more conducive work environment.

Other features that promote a well balanced lifestyle include fibre optic backbone system, high definition satellite master antenna television (SMATV), 24-hour security with CCTV and rainwater harvesting system. “Green” features is being touted as one of the major selling points, but for the green diehard property buyer he or she might completely overlook this and go for places like Ken Rimba instead.

About the Developer

According to this dude we spoke to who was a real fanboy of Titijaya, “The developer of 3Elements is committed to quality and constant innovation.” OK, sir, if you say so. 😉 However, we do note that Titijaya has got a solid track record in Subang Jaya (E-tiara Apartments, First Subang, Subang Soho and Casa Tiara) Titijaya enjoys being a “branded” developer in Malaysia property. Further cementing its reputation is the said 3Elements venture where commerce, work and leisure seamlessly blend; it does seem poised to be its defining project as a developer outside its usual comfort zone of Subang Jaya.

Since it was launched in March 2012, 3Elements has enjoyed easy success and immediate sell-out as more entrepreneurs are drawn to the concept of SoFo offices. In addition, the developer is luring investors with freebies like a spacious car park, two units of air conditioners, pantry and free SPA and legals fees for a loan. It couldn’t get any better than that.

Our Analysis

With 3Elements’s strategic location, topnotch facilities and good pricing, it is safe to say that SoFo is a great place to be if you want one address where work, play and life fit together like Matroshka Dolls. With the worsening of the traffic in the Klang Valley we see integrated developments like this to continue to pick up rapid traction. Also, with its rather competitive pricing we can expect the SoFo to draw crowds who are small business owners or perhaps first time entrepreneurs who want a small place to hustle and ply their trade. Other similar places like this would be like Ativo Sofo (in Bandar Sri Damansara), SetiaWalk in Puchong (where there are a small number of SoHo units) and Gateway Residences in Kiaramas, Mont Kiara.

On the other hand, if you’re hell bent on SoF0 here in 3Elements then you might want to do more homework to check if the asking prices are fair or not. Don’t fret – we’ve got you covered. Enter your details below so that we can email you’s popular How To Value A Property e-guide. It’s free, but you’ll have to enter your details below:-


Free Downloadable Guide: How Much Is A Property Worth?

Discover a "trick" to know how much a property is really worth. Remember that only suckers pay full asking prices. :) Enter your name and email address below so that we can send you the download link.

No credit card required - the guide (worth RM10) is sponsored by Also, you won't get spam, I promise.

Leave a Reply

Your email address will not be published. Required fields are marked *